I was born and raised in Jaipur, Rajasthan. Growing up, I was okay at studies—not a topper, not a rebel—just the sincere kind of student who did his work and stayed out of trouble. Back then, my plan was simple and very Indian: work hard, do something stable, and hopefully land a government job.

Marketing? Digital stuff? Strategy?
Yeah… not on the list.

In fact, it was one of those things I was pretty sure I’d never do.

Life, of course, had other ideas.

In 2021, I made an unexpected shift—from engineering into the world of digital marketing. What pulled me in wasn’t just the tools or platforms, but a deeper curiosity: How do people search? Why do they click? What actually makes them decide?

That curiosity stuck.

Over the past 5+ years, I’ve worked with startups and established brands, helping them build and execute digital marketing strategies that deliver real business results—consistent traffic, quality leads, and sustainable sales.

I don’t chase vanity metrics. I care about understanding what’s really happening, why it’s happening, and what brands should do next to grow—clearly, practically, and strategically.